Bubba Gump Shrimp Co. hosts its Fire & Ice New Year's Eve celebration at 1501 Broadway in Times Square from 8:00 PM on December 31, 2026 until 1:00 AM on January 1, 2027. Admission includes a premium dinner experience, all-night premium open bar, DJ entertainment, ice and flambé features, and a champagne toast. Guests must be 18 or older, and alcohol service is limited to guests 21 and older. The organizer states that a live view of the ball drop is not guaranteed.
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Weekly reviewed events, price drops and sell-out alerts for your city — through January 1, then quiet until next year.